Nice to meet you!

I'm Cindy, a product designer based in NYC 👋🏼

I'm passionate about inclusion and simplifying complex products, and can often be found drinking excessive amounts of tea.

Currently, I'm a Product Designer at Saturn. On weekends, I help out at Friend of a Friend, a local streetwear brand. Previously, I designed fintech tools for Gen Z at Bloom (YC S21).
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Selected Work

An assortment of my latest projects, from UX case studies to UI concept exploration to digital branding.

WORK ↗

Growth Design @ Saturn

Designing key growth experiences to launch Saturn's social calendar at 4,000+ US schools (!!), driving its most pivotal period of user growth yet. (2022)

WORK 🔒

Bloom: Parent Portal

As Bloom's sole Product Designer, I designed a secure dashboard that provides Bloom parents the flexible controls to oversee their teens’ investing account. (2021)

Case Study →

McNally Jackson Books

Redesigning the website for an indie bookstore to bring the communal, in-store browsing experience online for customers during COVID-19. (2021)

Case Study →

Letterboxd: Film Club

Adding a mobile feature that helps film enthusiasts discover niche movies, watch asynchronously, and meaningfully interact with the wider Letterboxd community. (2021)

Internship →

Discovery, Inc.

Designing event graphics and marketing materials for Discovery's "Intern Speaker Series" to increase event attendance and engagement. (2019)

View Project ↗

Potluck

A landing page that centralizes Chinatown activist resources and encourages individuals to virtually support local AAPI businesses during the pandemic. (2020)

View Project ↗

Kairos: Time Travel

A responsive time-travel booking website that demystifies time-travel and helps customers navigate and sort through complex travel packages. (2020)